1. Long tail Keywords
Having long tail keyword really helps your website. What does it mean?
Imagine if someone is trying to type SEO Company in India, you are not looking for anything specific now imagine anyone searching for the SEO services in Mumbai or SEO company in Gurgaon, These searches are completely specific and the customers go by their need.
According to research nearly 70% of the data searches effectively happen because of Long tail Keywords. The longtail keywords have a hit percentage of 93% in SEO.
2. Start Building an email list
You should always allow the audience to catch up with you, So on your website we must have a subscription letters, enquiry, suggestions and conversation columns. This really helps the person to have a wider perspective of the customers and fine tune the marketing perspective.
Lets say you have a SEO company in Mumbai and opened up a branch in Gurgaon. You can share this new with your audience who has subscribed a newsletter informing them SEO Company in Gurgaon opened recently and also share the details. You can also share details in newsletter about growth factor in SEO industry with the title Growth of SEO Company in India.
3. Using Social Media forums with niche marketing is an effective strategy for marketing for potential customers
Imagine you are promoting SEO and then you search for SEO services in Mumbai in facebook, you can come across a group and you can join this niche group and keep them updated about your SEO services that you are providing. With global social media users expected to hit 2.5 billion this year, The social media influence in niche forums is 47% traffic increase to promote business.
4. Influencer Marketing
Creating infographics for ads contents in social media helps you to really shout out for the companies for potential audience. Using a social Media influencer to help you to promote your company.
Over 70% of teenagers trusts influencers than celebrities, 4 in 10 millennial trust the influencer than their friends. In 2018, according to stats over 49% of consumers depend on influencers recommendation. With 59% of marketers planning to increase their budget for influencer marketing, this is becoming fasters way of brand promotion and is in fact beating organic search.
5. Optimize for Voice Search
Ever Since revolutionized voice searches, it has come a long way for SERPs to track the SEO content for voice searches. As the millennial generation are moving more frequent usage of Voice search, its always good to have a mobile SEO features and creating Voice related Faqs helps you to fuel the traffic response and according to statistics by forbes in January 2018, there was an average 1 billion voice searches. According to Forbes in 2020, 30% of all website user period can be conducted without a screen.
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