1. Information Collected
The mission of TraDove is to provide dedicated web services to business people. To
achieve this mission, TraDove makes features and functionality available through our website,
including our mobile and other applications, developer platform, paid services, and other
information provided as part of the TraDove services (“Services”) to enable business people to
discover, develop and maintain business relationships, create business opportunities, share
ideas and knowledge. By joining TraDove, you voluntarily and willingly provide TraDove Inc. in
Palo Alto, California, USA, certain information, including personally identifiable information,
which we collect in order to provide the Services. If you have any hesitation about providing
information to us and/or having your information displayed on the TraDove website or otherwise
become a member of the TraDove business community; and, if you are already a member, you should
close your account.
We collect your personal information in the following ways:
In order to become a User, you must provide us the following information to create
an account: name, company email address, company web link, and password. Without this minimal
amount of information, you cannot create a TraDove account. Like other passwords, you should
choose one that is known only by you. TraDove requests other information from you during the
registration process, (e.g., gender, location, etc.) that TraDove uses to provide better, more
customized services such as language-specific profile pages and updates, better ads, and more
valuable business opportunities. You acknowledge that this information is personal to you, and
by creating an account on TraDove, you allow others, including TraDove, to identify you and to
allow TraDove to use your information in accordance with our User Agreement.
B. Profile Information
Once you become a User, you may provide additional information to your TraDove
profile describing your job function, job preferences, educational background, endorsements from
other TraDove Users, and networking objectives (among other options). Providing additional
information about yourself beyond what is minimally required at registration is entirely up to
you, but providing additional information enables you to derive more benefit from TraDove and
your business network. Any information you provide at registration or in the Profile section may
purpose of allowing business opportunities to find you on TraDove, or for serving more relevant
advertisements on TraDove. Learn more about TraDove’s advertising practices by reading this
information, you may not receive the full benefit of being a TraDove User.
C. Contacts Information
In order to connect with others on TraDove, you may use the Services to send
invitations either to their TraDove profiles or email addresses of people you know if they have
not already registered with TraDove. The names and email addresses of people whom you invite
will be used to send your invitations and reminders as well as to allow TraDove to help expand
your network. Please note that when you send an invitation to connect to another User, that User
will have access to your email address because it is displayed in the invitation. Your TraDove
connections will also have access to your email address. You may also choose to manually enter
or upload data about your contacts to the “Contacts” section of your account on TraDove.
Information entered into connections is only viewable by you. By providing email addresses or
other information of non-Users to TraDove, you represent that you have authority to do so. All
information that you enter or upload about your contacts is covered by the User Agreement and
to connect with on TraDove.
D. Customer Service
We collect information when you interact with TraDove’s customer service in order to
accurately categorize and respond to customer inquiries and investigate breaches of our
E. Using the TraDove Site and Applications
We receive information when you interact with and use the TraDove website, TraDove
Applications (e.g. TraDove for iPhone, Android, etc.), and TraDove platform technology (such as
“Share on TraDove” plugins for publishers). For example, we know when you click on ads, upload
your address book, join groups, participate in polls, install a TraDove mobile application,
share articles on TraDove, etc.
F. Using Third Party Services and Visiting Third Party Sites
We receive information when you use your TraDove account to log in or authenticate
to a third-party website or application. Also, if you are logged into TraDove and visit a third
party site that embeds TraDove business plugins, like “Share on TraDove” for web publishers,
TraDove will receive information that those pages have loaded in your web browser. TraDove will
use this information to personalize the TraDove-provided functionality, including providing you
insights from your TraDove network, allowing you to share information with your network,
enabling you to use TraDove functionality off the TraDove site and serving you more relevant
advertising. TraDove’s retention of this data is addressed in Section 1.K.
to improve the quality of our service, to customize your experience on TraDove, as well as to
deliver TraDove and third-party advertising to Users both on and off the TraDove site. A cookie
is a tiny data file that resides on your computer, mobile phone, or other device, and allows us
to recognize you as a User when you return to the TraDove website using the same computer and
web browser. You can remove or block cookies using the settings in your browser, but in some
cases doing so may impact your ability to use TraDove. One type of cookie, known as a
“persistent” cookie, is set once you’ve logged in to your TraDove account. The next time you
visit the TraDove website, the persistent cookie will allow us to recognize you as an existing
User so you will not need to log in before using the Services. In order to access or change any
of your private information (like a credit card number) or to send a message to another User,
however, you must log in securely again with your password even if your computer contains your
persistent cookie. Another type of cookie, called a “session” cookie, is used to identify a
particular visit to the TraDove website. Session cookies expire after a short time or when you
close your web browser. Other technology, like Macromedia’s flash, can be used to place the
functional equivalent of a cookie on your computer. You can control flash “local stored objects”
or “flash cookies” using the Macromedia Website Privacy Settings Panel at www.macromedia.com.
TraDove may use cookie-equivalent technology for the limited purpose of enhancing the security
of TraDove's services. We do not use flash cookies for advertising purposes.
In the course of serving advertisements or optimizing the Services to our Users, we
may allow authorized third parties to place or recognize a unique cookie on your browser. Any
information provided to third parties through cookies will not be personally identifiable but
may provide general segment information (e.g., your industry or geography, career field, or
information about your professional or educational background) for the enhancement of your user
experience by providing more relevant advertising. Most browsers are initially set up to accept
cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is
being sent. TraDove does not store unencrypted personally identifiable information in the
H. Advertising and Web Beacons
To support the Services we provide, as well as provide a more relevant and useful
experience for our Users, we target and serve ads on and off the site using ad networks. Ad
networks include third party ad servers, ad agencies, ad exchanges, ad technology vendors and
We target ads to Users based on general profile categories or on non-personally
identifiable information inferred from a User’s profile (e.g., industry, current or former
company, job function, etc.) in addition to a User’s use of TraDove or their clicking on TraDove
ad inventory. TraDove does not provide personally identifiable information to any third party ad
We use ad technology such as web beacons, pixels, anonymous ad network tags, and
cookies to more effectively serve ads to our Users on and off TraDove through ad networks, as
well as to collect anonymized, aggregated auditing, research, and reporting for advertisers.
Because your web browser requests advertisements and web beacons directly from ad network
servers, these networks can view, edit or set their own cookies, just as if you had requested a
web page from their site.
I. Log Files, IP Addresses and Information About Your Computer and Mobile
Due to the communications standards on the Internet, when you visit the TraDove
website, we automatically receive the URL of the site from which you came and the site to which
you are going when you leave TraDove. Additionally, advertisers receive the URL of the page you
were on when you click on an ad on TraDove. TraDove also receives the internet protocol (“IP”)
address of your computer (or the proxy server you use to access the World Wide Web), your
computer operating system and type of web browser you are using, email patterns, your mobile
device (including your UDID) and mobile operating system (if you are accessing TraDove using a
mobile device), as well as the name of your ISP or your mobile carrier. TraDove may also receive
location data passed to it from third-party services or GPS-enabled devices that you have
enabled. Also, as described above in Sections 1.E. and 1.F., TraDove receives information when
you access web pages containing TraDove interactive plugins, such as “Share on TraDove” or
“Apply with TraDove” functionality. The link between your IP address and your personally
identifiable information is not shared with third parties without your permission, except as
described in Section 2.L (“Compliance with Legal Process”), below.
J. Rights to Access, Correct and Eliminate Information About You
You have a right to access, modify, correct and eliminate the data you supplied to
TraDove. If you update any of your information, we may keep a copy of the information that you
originally provided to us in our archives for uses documented in this policy. We will respond to
your request within 30 days. Please note, however, that information you have shared with others,
or that other Users have copied, may also remain visible even if you request its deletion.
K. Data Retention
TraDove will retain your information for so long as your account is active or as
needed to provide you services, except in the case of our business plugin impression data, which
we de-identify after 12 months. We will retain and use your information as necessary to comply
with our legal obligations, resolve disputes, and enforce this Agreement.
2. Uses of Personal Information
A. Consent to TraDove Processing Information About You
The information you provide to TraDove may reveal, or allow others to identify, your
nationality, ethnic origin, gender, age, and other aspects of your life. By providing
information to us for the purposes of creating your User account or adding any additional
details to your TraDove profile, you are expressly and voluntarily accepting the terms and
information about you. Supplying information to TraDove, including any information deemed
“sensitive” by applicable law, is entirely voluntary on your part. You have the right to
withdraw your consent to TraDove’s collection and processing of your information at any time, in
Settings, or by closing your account, but please note that your withdrawal of consent will not
B. TraDove Communications
As described in the User Agreement, we will communicate with you through email,
notices posted on the TraDove website, messages to your TraDove inbox, or through other means
available through the service, including mobile text messages. We may send you a series of
emails that help inform new Users about the features of the Services, and we will also send you
service messages relating to the functioning of the Services. We may also send you messages with
promotional information directly or on behalf of our partners, unless you have opted out of
receiving promotional information. You can change your e-mail and contact preferences at any
time by logging into your account and changing your settings related to your email notification
Please be aware that you cannot opt-out of receiving service messages from TraDove.
Also, if we send communications to you via the carrier service with which you have a mobile
communications subscription or otherwise have access, you understand you will pay any service
fees associated with your receipt of messages on your mobile device (including text messaging
C. User Communications
Many communications you initiate through TraDove (e.g., an invitation sent to a
non-User) will list your primary email address and name in the header of the message. Messages
you initiate may also provide aggregate information about your network (for instance how many
people are in your network), but will not list the people to whom you are directly connected.
Your contact information will only be shared with another User if both of you have indicated
that you would like to establish contact with each other.
D. Customized Content
We use information you provide to us (or to third parties with whom TraDove offers
combined services) to customize your experience on our website. For example, when you login to
your account, we will display the names of new Users who have recently joined your network or
recent status updates from your connections.
E. Sharing Information with Third Parties
TraDove takes the privacy of our Users very seriously, and we do not sell, rent, or
otherwise provide your personally identifiable information to third parties, except as described
in this policy. We will also not share other personal information not published to your profile
or generated through engagement with other TraDove services (Groups, Discussions, Company
Profiles, etc.) without your explicit consent or to carry out your instructions (for example, to
process payment information) unless, disclosure is reasonably necessary in our opinion to: (1)
comply with legal process, including, but not limited to, civil and criminal subpoenas, court
orders or other compulsory disclosures; (2) enforce this Agreement; (3) respond to claims of a
violation of the rights of third parties, whether or not the third party is a User, individual,
or government agency; (4) respond to customer service inquiries; or (5) protect the rights,
property, or personal safety of TraDove, our Users, or the public.
TraDove offers a “public profile” feature that allows Users to publish portions of
their TraDove profile to the public internet. This public profile will be crawled by and
displayed through search engines when someone searches for your info.
Content distributed through TraDove’s sharing features and third party integrations
may result in displaying some of your information outside of TraDove. For example, when you post
content to a TraDove Group that is open for public discussion, your content, including your name
as the contributor, may be displayed in search engine results. Or, if you have bound your
TraDove account to your Twitter account, you can easily share content to both TraDove as well as
We may provide aggregated anonymous data about the usage of the Services to third
parties for purposes that we deem, in our sole discretion, to be appropriate, including to
prospective advertisers on TraDove.
F. Developers Using TraDove Platform Services
We collaborate with and allow third parties to use TraDove’s developer platform to
offer services and functionality in conjunction with and outside of TraDove. These third parties
are either partners (“TraDove Partners”) with whom we have negotiated an agreement to provide
services (“Combined Services”). Both the negotiated agreements and our API terms and conditions
contain restrictions on access, storage, and use of your information.
If you choose to use Combined Services or a Platform Application, you may be asked
Platform Developer, which have not necessarily been reviewed or approved by TraDove. It is your
choice whether or not to make use of Combined Services or Platform Applications and whether to
proceed under any third party terms. Should you do so, the third party's terms, and not this
policy, will govern how they handle information you provide to them directly or through your
Also, despite our agreements and technical steps taken to restrict access to and
avoid possible misuse of information, we may not screen or audit all Combined Services or
Platform Applications. We also cannot guarantee that any TraDove Partner or Platform Developer
will abide by our agreement. You agree that your use of Combined Services or Platform
Applications is on an “as is” basis and without any warranty.
If you use any Combined Service or Platform Application, the TraDove Partner or
Platform Developer may access and share certain information about you, such as non-public
profile information and information visible only to your connections. This includes information
about your connections by virtue of you being connected to others. However, unless you have used
a Combined Service or Platform Application, it can only access the information about you that is
otherwise visible to other TraDove Users.
G. Polls and Surveys
Polls and Surveys may be conducted by TraDove, TraDove Users, or third parties. As a
User, you may be invited to participate in polls and surveys from the TraDove website. Your
selection may be random, or it may be based on your non-personally identifiable information,
such as job title, geography, company size and/or industry. Whether or not you decide to
participate in a poll or survey is completely up to you.
After you complete a poll, you will be given access to the aggregate responses of
the poll on a results page. Some third parties may target advertisements to you on the results
page based on your answers in the poll. Additionally, TraDove or third parties may follow up
with you via messages regarding your participation unless you have opted out of receiving
We may use third parties to deliver incentives to you to participate in surveys or
polls. If the delivery of incentives requires your contact information, you may be asked to
provide personally identifiable information to the third party fulfilling the incentive offer,
which will only be used for the purpose of delivering incentives and/or verifying your contact
information. It is up to you whether you provide this information, or whether you desire to take
advantage of an incentive.
We will not disclose any personally identifiable information to any third parties in
connection with the conduct of any polls or surveys. Your consent to use any personally
identifiable information for the purposes set forth in the poll or survey will be explicitly
requested by the party conducting it.
We offer search services to help find information and learn more about other Users
(for example, you can search for Users with particular buying interests, or that you may know
from your industry). TraDove search also allows Users to find companies, and contributions to
the community aspects of the TraDove Services, such as Groups and Discussion that will help
Users more effectively use TraDove and expand their network. We use information from User
profiles and contributions to Groups, Company Profiles, and Discussions to inform and refine our
I. Discussions, Groups, and Other Services
If you post on the Discussion section of TraDove and participate in TraDove Groups,
you should be aware that any personally identifiable information you choose to provide there can
be read, collected, or used by other Users of these forums, as well as Platform Developers and
other third parties, and could be used to send you unsolicited messages. TraDove is not
responsible for the information you choose to submit in these forums. Also, some content in
TraDove Groups may be public and searchable on the Internet if the Group owner has opened the
group for public discussions. You can delete your posts to Discussions and TraDove Groups at any
time. However, please note that ideas you post and information you share may be seen and used by
other Users, and TraDove cannot guarantee that other Users have not made copies of or used the
ideas and information that you share with others on TraDove.
J. Testimonials and Advertisements Placed Through TraDove Ads Service
If you provide any testimonials about the TraDove Services or place advertisements
through the TraDove Ads, we may post those testimonials and examples of advertisements you place
in connection with our promotion of these services to third parties. Testimonials and
advertisements may include your name and other personal information that you have provided.
K. Advertising and Endorsements on TraDove
In order to deliver relevant and valuable ads to you and your network, TraDove may
use your name and profile photo in connection with social advertising based on content shared on
TraDove. This advertising may include the fact that you have recommended or endorsed a product
or service on TraDove, followed a company, joined Groups or conversations, established or added
content to your profile, etc., and will only be displayed to your TraDove network.
L. Compliance with Legal Process
It is possible that we may need to disclose personal information, profile
information and/or information about your activities as a TraDove User when required by subpoena
or other legal process, or if TraDove has a good faith belief that disclosure is necessary to
(1) investigate, prevent or take action regarding suspected or actual illegal activities or to
assist government enforcement agencies; (2) to enforce the User Agreement, to investigate and
defend ourselves against any third party claims or allegations, or to protect the security or
integrity of our site; and/or (3) to exercise or protect the rights, property or personal safety
of TraDove, our Users, employees, or others.
M. Disclosures to Others as the Result of a Change in Control or Sale of TraDove
We may also disclose your personal information and other information you provide to
another third party as part of a sale of the assets of TraDove Inc., a subsidiary or division,
or as the result of a change in control of the company. Any third party to which TraDove
transfers or sells TraDove’s assets will have the right to continue to use the personal and
other information that you provide to us.
3. Your Information Choices
A. Accessing and Changing Your Account Information
You can review the personal information you provided to us and make any desired
changes to the information you publish, or to the settings for your TraDove account (including
your email and contact preferences) at any time by logging in to your account on the TraDove
website. Please be aware that even after your request for a change is processed, TraDove may,
for a time, retain residual information about you in its backup and/or archival copies of its
B. Default Settings
Because the mission of TraDove is to serve the world’s business people to enable
them to facilitate their jobs, we have established what we believe to be reasonable default
settings that we have found most professionals desire. Because Users may use and interact with
TraDove in a variety of ways, and because those uses may change over time, we designed our
settings to provide our users granular control over the information they share. We encourage our
Users to review their account settings and adjust them in accordance with their preferences.
TraDove accounts are also defaulted to allow Users to be contacted to participate in
polls, surveys, and partner advertising.
C. Closing Your Account
You can close your account through the TraDove customer service site. If you close
your TraDove account, we will remove your name and other personally identifiable information
from our publicly viewable database. If you close your account, we have no obligation to retain
your information, and may delete any or all of your account information without liability.
However, we may retain certain data contributed by you if TraDove believes it may be necessary
to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of
aggregated, non-personally identifiable data, account recovery, or if required by law. TraDove
may also retain and use your information if necessary to provide the Services to other Users.
For example, just as an email you may send to another person through an email service provider
resides in that person’s inbox even after you delete it from your sent files or close your
account, emails or messages you send on TraDove to other Users, as well as your contributions to
TraDove Discussions or Groups, may remain visible to others after you have closed your account.
Similarly, other information you have shared with others, or that other Users have copied, may
also remain visible. TraDove disclaims any liability in relation to the deletion or retention
(subject to the terms herein) of information or any obligation not to delete the information.
TraDove does not control when search engines update their cache, which may contain certain
public profile information that has since been removed from TraDove’s publicly viewable
D. Memorializing Accounts
If we learn that a User is deceased, we may memorialize the User’s account. In these
cases we may restrict profile access, remove messaging functionality, and close an account if we
receive a formal request from the User’s next of kin or other proper legal request to do so.
4. Your Obligations
As a User, you have certain obligations to other Users. Some of these
obligations are imposed by applicable law and regulations, and others have become commonplace in
user-friendly communities oflike-minded members such as TraDove:
- • You must, at all times, abide by the terms and conditions of the then-current Privacy
Policy and User Agreement. This includes respecting all intellectual property rights that
may belong to third parties (such as trademarks or photographs).
- • You must not download or otherwise disseminate any information that may be deemed to be
injurious, violent, offensive, racist or xenophobic, or which may otherwise violate the
purpose and spirit of TraDove and its community of Users.
- • You must not provide to TraDove and/or other Users information that you believe might be
injurious or detrimental to your person or to your job or social status.
- • You must keep your username and password confidential and not share it with others. Any
violation of these guidelines may lead to the restriction, suspension, or termination of
your account at the sole discretion of TraDove.
5. Important Information
Children and Minors
Children under the age of 18 are not eligible to use our service.
Please note that by becoming a User, you have given us your express and informed
consent to transfer the data that you provide to us to the United States and to process it in
the United States.
the event there are significant changes in the way we treat your personally identifiable
website or send you an email, so that you may review the changed terms prior to continuing to
use the site. As always, if you object to any of the changes to our terms, and you no longer
wish to use TraDove, you may close your account. Unless stated otherwise, our current Privacy
Policy applies to all information that TraDove has about you and your account.
Using the TraDove Services after a notice of changes has been sent to you or
published on our site shall constitute consent to the changed terms or practices.
In order to help secure your personal information, access to your data on TraDove is
password-protected, and sensitive data (such as credit card information) is protected by SSL
encryption when it is exchanged between your web browser and the TraDove website. To protect any
data you store on our servers, TraDove also regularly audits its system for possible
vulnerabilities and attacks, and we use a tier-one secured-access data center. However, since
the Internet is not a 100% secure environment, we cannot ensure or warrant the security of any
information you transmit to TraDove. There is no guarantee that information may not be accessed,
disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial
safeguards. It is your responsibility to protect the security of your login information. Please
note that emails, instant messaging, and similar means of communication with other Users of
TraDove are not encrypted, and we strongly advise you not to communicate any confidential
information through these means.
7. How to Contact Us
1000 Elwell Court, Suite 220
Palo Alto, CA 94303